Business Series

Wedding Photography Business 101


Learn how to set yourself up correctly for running a successful wedding photography business.

Buy Now

This course is for you if…

You've struggled to manage your time in the past and don't know what to do about it.

Your workflow isn't organized, and you find yourself getting behind.

You are putting a lot of effort into your work, and not seeing the return you hoped for.

Streamline your workflow to juggle all the hats you need to wear.

What You’ll Learn

Let’s get down to brass tacks – this course gives you the basic organizational skills you need to get off to a successful start as a wedding photographer.

I’ll teach you what work you should outsource, and what you shouldn’t, to still make money and still have a life.

Learn the winning business plan and business lifestyle for a long career and successful work-life balance.


Imagine you could…

Gain control of the time-sucking traps of email and social media. Streamline your workflow to juggle all the hats you need to wear. Understand the mindset of a successful business lifestyle.

Hear what photographers have to say…

“I really needed this course. I wasn’t focussed enough on the business side of things and the problems kept stacking up! This course helped me get everything organized and more professional.”
- A.S.

“I’ve never looked at myself as a businesswoman. But I’m realizing that’s where I’ve been going wrong!! Everything Jerry teaches in this course helped me right my business and start taking control of my time to get things done better!”
- M.C.

“Jerry is such an incredible teacher. His approach to business and wedding photography is second to no-one. If you are in the business or about to get started you HAVE to take this course!!!”
- L.R.

"Before you start going out and shooting weddings, the key to your success is being good at running a business. I want you to think of yourself as a businessperson in photography. Not a photographer in business."

Jerry Ghionis

Business Series

Wedding Photography Business 101


Learn how to set yourself up correctly for running a successful wedding photography business.

Buy Now




Beginner / Intermediate



Why Wedding Photography?

If you love photography but aren’t sure what genres you should focus on, then this lesson will break down the reasons why wedding photography may be a great fit for you. 


Where Do I Begin?

I outline the first steps you should take once you have decided to become a wedding photographer and tell you what you can expect from this career.


Become a Businessperson in Photography

How to identify whether you should actually own your own studio and learn the difference between working “in” your business instead of “on” your business.



Unskilled Work

Trying to do everything in your own business is the fastest way to burn out and fail.  I’ll break down the tasks that require your skills, and the tasks that do not. 



If you want to increase the amount of time you can spend on your business, then outsourcing your bookkeeping is an easy way to do that. I’ll give you suggestions on the questions you should a...


Phone Answering Service

You’ll never know how much business you are losing by not answering the phone when a potential client calls you. I explain how this service works, and why it’s vital for your business.



The idea of outsourcing post-production may seem like a difficult concept to grasp.  I break down why photographers should outsource their post-production and how you can easily afford that op...

Streamline Your Workflow



Creating an efficient workflow for business tasks can affect how successful we are as a photographer. Melissa Ghionis explains what will be covered in this chapter.


Setting a Schedule

When we work for ourselves, setting a schedule can be nearly impossible.  Melissa shares a variety of schedules that can work for anyone and offers suggestions when those around do you not res...


Answering Emails

Answering emails often takes up the bulk of our day (or we just ignore and let it pile up).  Neither option makes for an efficient office. So Melissa talks about the importance of scheduling t...


Becoming Efficient with Email

Becoming an expert with your email program will help you become more efficient. Melissa shares some shortcuts that you may not be aware of.


Organize Your Inbox

An organized inbox is an efficient one.  Melissa outlines the best way to organize your email and shares some email features that every program has.  She’ll also show some visual ex...


Automated Messaging

You may prefer to communicate with clients via email, but you have a client that continues to reach out to you via text or Facebook messenger. Melissa offers some suggestions on how to condition th...


"Do's" and "Don'ts" of Canned Responses

Melissa explains another email feature that is often overlooked.  And shares the “do’s” and “don’ts” for using canned responses.


Taking Care of Spam

Spam is a huge “time-waster” when it comes to our email.  Melissa offers a variety of suggestions for taking care of spam once and for all.


Email Management Methodology

Once you have learned your email program and have gotten rid of the spam, Melissa shares the method she uses for getting through the hundreds of email messages she receives every day.


Social Media

It’s very easy to lose track of time when you’re on social media.  But it can be a vital part of our business.  Melissa offers suggestions and apps that will help you manage y...


Tracking Software

Most creatives have a hard time focusing on one task at a time.  Melissa recommends a program that may help you keep track of how you spend your day so that you can see what changes you may ne...


Keeping your Office Organized

Melissa offers suggestions for keeping everything track of everything from receipts and invoices, to bookkeeping, to paying credit cards and more.


Going Paperless

Once you’ve learned how to store your documents and files, Melissa recommends several ways to keep them filed in an organized way and make them searchable.


Studio Management Software

Keeping track of your client details and payment histories can be daunting.  Melissa gives you somewhere to start by sharing some of the top programs that have already been created especially ...


Keeping Track of Passwords

Forgetting your passwords and other sensitive details can cause you to waste a lot of time resetting them or trying to remember them. Melissa offers some recommendations on storing them securely.


To Do Lists

“To Do” lists are a great way for some people to stay focused.  Melissa shares some ideas on both paper and digital versions that may help keep you focused and efficient.



Good multitaskers are proud of the fact that they can get so many things done at once.  But Melissa offers a different perspective that will help take pressure off your day-to-day responsibili...



An in-depth examination of what you may be able to outsource in both your business and in your personal life.  Melissa helps you identify what tasks may be right for you to give up and also he...


Wrap Up

My take-aways on this entire chapter, and how my personal experiences have made me realize where I can be most profitable in business.



The Business Plan

How important is a business plan, and what should you include when creating one?


The Business Lifestyle

Warning signs to identify when you are treating your business like a “diet”, and how to stop doing that.  I share what kind of goals and milestones you should be setting for your b...



Longevity is the ultimate symbol of success in business.  Here’s what it takes to get there.

Business Series

Wedding Photography Business 101


Learn how to set yourself up correctly for running a successful wedding photography business.

Buy Now