The Ice Light Short Film (Including behind the scenes footage)

My primary goal with this commercial was, of course, to create a piece that would show the Ice Light itself and the quality of light it produces. But I didn’t want it to be a dry, boring infomercial. Instead, I wanted to create a short film that included a distinct storyline with humorous elements in it, similar to what you would see in a Super Bowl commercial. I wanted to take the viewer on a cinematic journey and so I also needed the production value to be epic. It took a full year of conceptualizing then meticulously storyboarding every single scene. I hired one of Australia’s leading filmmakers, Abraham Joffe and his incredible team from Untitled Film Works to film and edit the commercial in my hometown of Melbourne, Australia. After feeling like I ran a marathon over two long days (shooting into the early morning each day), all of the footage was finally captured. I can honestly say that producing, directing and being featured in the film was one of the most stimulating and creative things I have done so far in my career. It was an incredible experience. I really hope you enjoy it as much as my team and I did creating it! A huge thanks to the whole cast and crew for your hard work, dedication and commitment to excellence. Abraham, I am in awe of what you do. Thanks for convincing me to hire the chopper. I have never run so much in my life! A special thanks to my mom for stealing the show at the end! You’ll see…

So here is the behind the scenes video of the Ice Light commercial from the incredible team at Untitled Film Works. Enjoy!

Producer and Director – Jerry Ghionis
Director of Photography – Abraham Joffe
Editer – Hayley Yeoh
Camera Assistants – Wissam Abdallah, Turei Cooze
Aerial – Toby De Jong
Story – Jerry Ghionis
Production – Untitled Film Works
Hair and Make Up Artist – Saphire Gaskas
Music courtesy of Triple Scoop Music
“The Call” by Will Thomas
“A Call to Battle” by Bobby Cole
Filmed in Melbourne, Australia
Copyright 2013 All rights reserved

Photographer – Jerry Ghionis
Photographer’s Assistant – Melissa Ghionis
Model – Mary Vitinaros
Sexy Couple – Sarah Valmai and Tyson Collins
Mother – Myrian Di Chiara
Daughter – Tayla Di Chiara
Son – Braeden Di Chiara
Old Lady – Frosso Ghionis (Jerry’s Mother)

Ice Light photo
Ice Light photo


2 thoughts on “The Ice Light Short Film (Including behind the scenes footage)

  1. Hi Sue,I agree with the above comment about the lagrer ladies. Even many young girls have the problem areas around the hips and tummies and I want to make them look sensational too but hit a mental block with the posing as all the poses on the cards seem to be most flattering to the slimmer ladies.Off to check out the video now as liquify is my best friend at the moment. Waiting patiently for your next Melb workshop Sue!! LOVING shooting women and boudoir just LOVING it. Blogsite will be up before the weeks end. I have a long way to go and lots to learn but with your help and inspiration I’ll get there. xx

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