Grab a cup of coffee, sit back, relax and enjoy watching me do what I love most! These clips are the 2015 highlights from my photography training site, the Ice Society. Enjoy!
I am proud to release yet another brand new Ice Light commercial! Since the release of the first Ice Light commercial a couple of years ago (see below) I wanted to produce another creative offering. I didn’t want it to be a glorified infomercial but a creative way of showcasing the power and quality of the Ice Light. I had a vision of a dancer performing their routine whilst illuminating themselves with the Ice Light. There is nothing more graceful that a ballet dancer so I simply created a story around a dancer who rehearses their routine and then discovers and rehearses with the Ice Light. I don’t want to spoil it too much, so watch it for yourself. Don’t forget, the Ice Light 2 is on sale for a limited time. Save $50 and get 3 accessories for free (car charger, tungsten gel and a dual connector – value $120). US customers, buy your Ice Light here. Customers outside the US, please support your local Ice Light dealer.
And now…for something completely different, I want to share a video with you from an incredibly talented photographer, Daniel Martinez. He is also a rapper and I can’t believe how effortlessly he wrote this song with music from Triple Scoop Music. The video really sets the standard in how you can promote a cool (pun intended) product for a new generation. Love the Vanilla Ice and Queen references. Press play!!!
Here is a slideshow of over 100 images from the wedding that won the 2015 AIPP Australian album of the year. I made this with Animoto and I’m still amazed at how fast and easy it is to create slideshow videos. I added a couple of video snippets shot with the 8mm app and music from Triple Scoop Music.
Click here to get 20% off Animoto Pro until October 31st with the code JERRY15 Enjoy!
Here is a tutorial on how the slideshow above was made.
I am so excited to announce that I won the AIPP (Australian Institute of Professional Photography) Album of the Year with the wedding album I designed from Erin and Jeremy’s wedding. It first scored a Gold Distinction award with a score of 95 and two of the judges even gave it a score of 99! After winning the award for the first time in 2006 and coming runner up 6 times, it’s great to win it again in my home country.
As a strong believer and advocate for albums, I wanted to create an album that had never been attempted before. I visited the headquarters of GraphiStudio, my album manufacturer, in Italy in 2014 and was staggered by the choices and options for creating an album. When I was given a tour of the factory, I noticed a photograph printed on a throwaway piece of leather – it was something they were testing for their album covers. I asked if I could keep the sample knowing that I could use this concept in some way for a future album. Later in the year I called the US and Canadian Director of GraphiStudio, Maureen Neises and within minutes I was also speaking to the Italian marketing director, Dario Righetto and the actual CEO of GraphiStudio, Tullio Tramontina. I asked if they could produce a custom 16×16 inch album with a clear acrylic front cover, a custom weathered wooden spine and back cover, custom bronze hinging and if every page could be completely made of printed leather. The answer was a resounding yes (although they didn’t know how they could do it yet!)
I then needed to think of the perfect wedding to feature in the album. Erin and Jeremy were married in November 2014 at Melbourne’s historic Montsalvat. It was an old artist colony, which could be mistaken for a 14th century Scottish castle. Printing photographs on leather was already a creative risk so I thought I would produce the images in sepia to complement the romantic old school charm of the album. I will never forget the moment I saw the album for the first time. It wasn’t just an album…it was an experience. The theatre of turning 16”x16” champagne-colored, sepia printed leather pages was intoxicating. In a world where most people experience their photos with a swipe of a finger, the tactile nature of touching, smelling, and turning the leather pages as I witnessed a beautiful story unfold was breathtaking.
A huge thanks to the AIPP whom without I wouldn’t be where I am today. Thanks to the sponsors, judges, print handlers and all the AIPP staff for your tireless work. Thank you Erin and Jeremy for trusting me to photograph your beautiful wedding. You are gorgeous inside and out! A huge thanks to one my best friends Rocco Ancora from Capture to Print for your brilliant work on the images and to the Graphistudio team for being crazy, bold and skilled enough to produce an exquisite groundbreaking album.
Here are a few examples of the leather album…
Here are a handful of photographs from Erin and Jerermy’s Wedding…
We are living in the first digital generation where most people don’t print their photographs. It’s truly sad. History will have no record of this generation and future generations without printed photographs. Most people over the age of 12 living in a first world country own a cell phone which has a camera so everyone believes they’re a photographer. If everyone owned a microphone it wouldn’t mean that everyone could sing. I strongly recommend couples to hire an experienced professional to photograph their wedding and insist on a wedding album. Wedding photography is the only thing that appreciates in value after the wedding with every day and every death. Long after the flowers have died and the dress that is worn once and long after the last dance on the dance floor, the only thing will remain is your wedding photography. Digital images on a hard drive that will inevitably fail are not real until they’re printed. Your wedding album is part of your history and legacy. It is truly priceless!
Yes, I’m trying to revitalize my blog. Check back in from time to time. I’d love to share some inspiration with you!
I’m so excited to share one of my favorite images of recent times. In an industry where most artistry is achieved after the photo has been taken there is nothing I love more than a photo that is simple but striking and achieved in-camera. I certainly use Photoshop to enhance my images but I prefer what I call “invisible” Photoshop. As in, what was done in post production is not evident. In this way the result is far more timeless and void of distracting elements that will almost certainly date. This photo, however, was created in-camera.
The bride, Sara, pictured below is a photographer and there is always that little added pressure that you are photographing someone with a more sophisticated palette.
I walked past the bride’s house and noticed a simple reflection of the white overcast sky against a silhouette of the groom who was walking next to me. I noticed that I could see through the silhouette of the groom and into the house. I thought, “How cool would it be to have the bride’s face montaged and merged into the groom’s face!” It would appear like an in-camera composite. It would be a perfect metaphor of when two people become one.
I asked the groom to stand in front of the window as I squatted down to see if I could get his clean silhouette against the overcast sky. The trees behind us were in my frame but I wanted to remove the distraction. Once you remove context from a shot, you enhance the mystery.
The groom needed to be higher off the ground so we found a little step ladder for the groom to stand on. All I needed to do was direct the bride who was inside the house and position her within the groom’s profile.
Here is a behind the scenes shot…
Without a beautiful expression from the bride, the result would simply be a clever shot but I needed something more. I asked the bride to “say I love you” to the groom with her eyes. Her expression was perfect. You clearly see the love and respect that Sara has for Steve. Here is the result…
70-200mm VRII Lens shot at 195mm
I love the way the shoulder of the groom could be mistaken for the bride’s shoulder. The groom’s hair could almost be mistaken for the bride’s hair. She is perfectly placed within the groom’s profile to complete the metaphor of when two souls become one.
I’m proud to say that this image came in first place in the Bride and Groom together category at the 2015 WPPI competition beating over 350 images. As you may or may not know, Melissa and I took over as competition directors of the WPPI Print, Album and Filmmaking competition in 2014. A significant change we made was to disallow composites in the wedding and portrait divisions. Composites are certainly allowed and celebrated but must be entered in other divisions. So when the judges scored this print, there was no doubt that this was achieved in-camera. It certainly helped the judges to understand the degree of difficulty and vision required to achieve this image. A special thanks goes to the one and only Rocco Ancora from Capture to Print who completed my vision and brought the print to life.
If you appreciate and have learned from the example above, there are plenty more where that came from. I have been training photographers online for over seven years on my educational web site, the Ice Society. A new chapter is released every month with countless hours of wedding, portrait, fashion and boudoir shoots, tutorials, critiques and much more. There are a minimum of three “before and after” examples as pictured above featured on the Ice Society every month. As of June 2015 there are are a total of 90 chapters! So there are over 270 examples waiting for you.
A one year subscription usually costs $299 but I am happy to give you 50% off to celebrate the rebirth of my blog!
Click here to join for 50% off. Promo Code: blog150