20 thoughts on “2015 Highlights of the Ice Society

  1. I have always learnt something every time I watch a video of yours and your educational site has always given me inspiration. Congrats on the new awards and inspiring the industry Jerry

  2. Thanks for giving so much of your time to helping others in photography education. The Icelight will be my next purchase! (Maybe two… with the barn doors, who knows) 🙂

  3. Nice Jerry. It is wonderfully done. I have been on different wedding photography site. None of these have deployed such a technique of developing video-graphic presentation of works. Thanks buddy for an inspirational and warm presentation of your work. Hope it inspires a lot to develop creative ideas like you. With cheers 🙂 Ivan.

  4. Hi Sir.
    I wanted know about ice light and i wanted buy ice light where and which is the best and also one sugggestion about focusing in lens f2.8 mm lens if the couple standing where should i focus point sir for that focus what do you call for that ?

  5. Excellent Work…….It was eye opening experiences. First time to watch your full video and learnt a lot. I loved your lecture on B&H, but watching your video had gave me more real life situation experiences. Looking forward to seeing more of your videos. Thank you, Thank you, Thank you very much.

  6. I was a member of the ice society for a year and got through maybe 30-40 videos and took something from almost every video even if it was just listening to the way Jerry spoke to his clients for interaction ideas. It’s one thing to set up a shot but if it’s emotionless it just doesn’t tell the story. I can’t wait to see when you release some new Sydney 5 day workshops as I missed you last time.

    Thanks again Jerry and Melissa

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The Wedding of Erin & Jeremy

Here is a slideshow of over 100 images from the wedding that won the 2015 AIPP Australian album of the year. I made this with Animoto and I’m still amazed at how fast and easy it is to create slideshow videos. I added a couple of video snippets shot with the 8mm app and music from Triple Scoop Music.
Click here to get 20% off Animoto Pro until October 31st with the code JERRY15 Enjoy!

Here is a tutorial on how the slideshow above was made.


13 thoughts on “The Wedding of Erin & Jeremy

  1. Thanks Jerry for sharing your tips to more than just a tutorial to use Animoto. I started using Animoto a few months ago but there were a few things you pointed out that will make a world of difference! I will strive to deliver a same-day-slideshow going forward!

    Attended your class at the 2015 PhotoPlus Expo in NYC. Thank you so much for sharing your lighting techniques!

    You are the best.


  2. i am a french people who live in taiwan,i discovered you on the web site of B and H on youtube and was fascinated by our video about the lighting,as you said i am agree with you when you can photogragh a wedding you can do everything and i really think that you are truly, one of the best photographer in the world,i am now starting to photograph wedding in taiwan in a very low level compare of you of course but i try to use some technics i saw on your video and look your pictures
    thank you again for all the video you put on the web for free and in the future if i win loto(joke) i would like to study with the ice academy and buy icelight too
    I’ m sorry,as you know certainly french people are very bad with English and hope you will understand my message with grammatical mistakes but i have to say too that chinese is harder to study
    thank you to be a photographer
    francois auduc

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So proud to win the 2015 AIPP Australian Album of the Year!

I am so excited to announce that I won the AIPP (Australian Institute of Professional Photography) Album of the Year with the wedding album I designed from Erin and Jeremy’s wedding. It first scored a Gold Distinction award with a score of 95 and two of the judges even gave it a score of 99! After winning the award for the first time in 2006 and coming runner up 6 times, it’s great to win it again in my home country.

As a strong believer and advocate for albums, I wanted to create an album that had never been attempted before. I visited the headquarters of GraphiStudio, my album manufacturer, in Italy in 2014 and was staggered by the choices and options for creating an album. When I was given a tour of the factory, I noticed a photograph printed on a throwaway piece of leather – it was something they were testing for their album covers. I asked if I could keep the sample knowing that I could use this concept in some way for a future album. Later in the year I called the US and Canadian Director of GraphiStudio, Maureen Neises and within minutes I was also speaking to the Italian marketing director, Dario Righetto and the actual CEO of GraphiStudio, Tullio Tramontina. I asked if they could produce a custom 16×16 inch album with a clear acrylic front cover, a custom weathered wooden spine and back cover, custom bronze hinging and if every page could be completely made of printed leather. The answer was a resounding yes (although they didn’t know how they could do it yet!)

I then needed to think of the perfect wedding to feature in the album. Erin and Jeremy were married in November 2014 at Melbourne’s historic Montsalvat. It was an old artist colony, which could be mistaken for a 14th century Scottish castle. Printing photographs on leather was already a creative risk so I thought I would produce the images in sepia to complement the romantic old school charm of the album. I will never forget the moment I saw the album for the first time. It wasn’t just an album…it was an experience. The theatre of turning 16”x16” champagne-colored, sepia printed leather pages was intoxicating. In a world where most people experience their photos with a swipe of a finger, the tactile nature of touching, smelling, and turning the leather pages as I witnessed a beautiful story unfold was breathtaking.

A huge thanks to the AIPP whom without I wouldn’t be where I am today. Thanks to the sponsors, judges, print handlers and all the AIPP staff for your tireless work. Thank you Erin and Jeremy for trusting me to photograph your beautiful wedding. You are gorgeous inside and out! A huge thanks to one my best friends Rocco Ancora from Capture to Print for your brilliant work on the images and to the Graphistudio team for being crazy, bold and skilled enough to produce an exquisite groundbreaking album.

Here are a few examples of the leather album…

Here are a handful of photographs from Erin and Jerermy’s Wedding…









We are living in the first digital generation where most people don’t print their photographs. It’s truly sad. History will have no record of this generation and future generations without printed photographs. Most people over the age of 12 living in a first world country own a cell phone which has a camera so everyone believes they’re a photographer. If everyone owned a microphone it wouldn’t mean that everyone could sing. I strongly recommend couples to hire an experienced professional to photograph their wedding and insist on a wedding album. Wedding photography is the only thing that appreciates in value after the wedding with every day and every death. Long after the flowers have died and the dress that is worn once and long after the last dance on the dance floor, the only thing will remain is your wedding photography. Digital images on a hard drive that will inevitably fail are not real until they’re printed. Your wedding album is part of your history and legacy. It is truly priceless!


15 thoughts on “So proud to win the 2015 AIPP Australian Album of the Year!

  1. Congratulations! I loved your work and the leather album! You captured love and joy, serenity, peace and many other feelings that were in the air.

  2. Wow. I’m a vegetarian and love animals (aka not a leather gal)…but even I have to admit this album looks fantastic! Your genius ways strike again. I also love how warm your b&w images are without being sepia. Gorgeous.

  3. I totally agree with you Jerry. Wedding photos are priceless, but mean nothing if they sit on a USB forever. We have to educate our clients on how important it is to have a printed album. Congratulation on such amazing work. You truly are a talented man. I wish I had even a little of what you have in terms of talent. Thank you for sharing your knowledge.

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A unique perspective…

You may remember an album I created specifically for the WPPI 16×20 Print, Album & Filmmaking Competition​ a few years ago which was made up of several polaroid collages.

Polaroid collage

If you want to see the entire original design, visit my Good Gallery client web site, found here.

I use the competition to reinvent myself. It puts a deadline on my creativity as I challenge myself to produce unique albums and enter fresh prints each year. The album was one of the most ambitious, challenging and difficult album designs of my career. The design created a sense of movement in each spread. It makes a 2D image almost appear 3D. It was like creating a puzzle from the inside out with no knowledge of the final image. When I began creating it, I was in a creative zone like never before. Each image had to be placed individually and carefully. It took me six long days with very few interruptions to produce this album. Since all the images had to be placed into position one by one, a reasonable knowledge of Photoshop would be required. I am by no means an expert in Photoshop so I called my good friend Andrew Funderburg from Fundy Software Inc He created the base templates for the book and after a short tutorial, his software made it easy to bring my vision to life.Thank you Fundy!

My inspiration for this design came from the master of polaroid collages, David Hockney. I usually prefer a simply designed album but as I mentioned, the WPPI competition forced me to think differently. I try to disguise my entires so the judges don’t assume it’s a “Jerry Ghionis” album. Well, I was rewarded! I won the album of the year award for the 8th time with that very album!

It’s a love or hate album. It’s deliberately chaotic and it was a huge risk but it was designed with purpose. It is truly one of my favourites and it is the most difficult design I have ever attempted. I have featured the design on my web site ever since and thought it was like the “Ferrari” in the showroom. Most will stop and stare at it but will most likely never buy it. Well, last year a couple booked me for that very album. I am currently putting the final touches on the album and presenting it to the couple tomorrow. I’m so excited that a couple has the guts to order this kind of album. The moral of the story? You sell what you show. Don’t believe that the industry forces you into a particular style of photography. Love what you do and put it out there. People will book you for your unique perspective. Unashamedly and unapologetically be yourself. Put your heart on your sleeve (and your web site) and you may not be the most popular photographer but people will book you for the work you love rather than the work you have to do.

Here is a sample from the new design:

Polaroid collage

Love what I do!!!


10 thoughts on “A unique perspective…

  1. Love the concept and your words are so true. There is always so much pressure we put on ourselves as photographers in order to be “liked” – the problem is that it leads to uniformity and a sea of similar looking images and albums. Hats off to you for pushing yourself and others to think differently, reinvent and stand out from the crowd.

  2. jerry ser! may be you just gotta too mach compliments but let me give ya toooooo muuuuuch compliments ser you are the best photographer i don’ saw a great photographer in my entire life and i saw a few tutorials of you esp the wedding photography i did like all of them! and u like your smile(laughing technics to got a smile groom and the brife ones! respect

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One of my favorite images of recent times…

Yes, I’m trying to revitalize my blog. Check back in from time to time. I’d love to share some inspiration with you!

I’m so excited to share one of my favorite images of recent times. In an industry where most artistry is achieved after the photo has been taken there is nothing I love more than a photo that is simple but striking and achieved in-camera. I certainly use Photoshop to enhance my images but I prefer what I call “invisible” Photoshop. As in, what was done in post production is not evident. In this way the result is far more timeless and void of distracting elements that will almost certainly date. This photo, however, was created in-camera.

The bride, Sara, pictured below is a photographer and there is always that little added pressure that you are photographing someone with a more sophisticated palette.

I walked past the bride’s house and noticed a simple reflection of the white overcast sky against a silhouette of the groom who was walking next to me. I noticed that I could see through the silhouette of the groom and into the house. I thought, “How cool would it be to have the bride’s face montaged and merged into the groom’s face!” It would appear like an in-camera composite. It would be a perfect metaphor of when two people become one.

I asked the groom to stand in front of the window as I squatted down to see if I could get his clean silhouette against the overcast sky. The trees behind us were in my frame but I wanted to remove the distraction. Once you remove context from a shot, you enhance the mystery.

The groom needed to be higher off the ground so we found a little step ladder for the groom to stand on. All I needed to do was direct the bride who was inside the house and position her within the groom’s profile.

Here is a behind the scenes shot…

BTS shot reflection silhouette
Without a beautiful expression from the bride, the result would simply be a clever shot but I needed something more. I asked the bride to “say I love you” to the groom with her eyes. Her expression was perfect. You clearly see the love and respect that Sara has for Steve. Here is the result…

wedding silhouette reflection award winning

Nikon D4s
70-200mm VRII Lens shot at 195mm
1/320 sec
320 ISO

I love the way the shoulder of the groom could be mistaken for the bride’s shoulder. The groom’s hair could almost be mistaken for the bride’s hair. She is perfectly placed within the groom’s profile to complete the metaphor of when two souls become one.

I’m proud to say that this image came in first place in the Bride and Groom together category at the 2015 WPPI competition  beating over 350 images. As you may or may not know, Melissa and I took over as competition directors of the WPPI Print, Album and Filmmaking competition in 2014. A significant change we made was to disallow composites in the wedding and portrait divisions. Composites are certainly allowed and celebrated but must be entered in other divisions. So when the judges scored this print, there was no doubt that this was achieved in-camera. It certainly helped the judges to understand the degree of difficulty and vision required to achieve this image. A special thanks goes to the one and only Rocco Ancora from Capture to Print who completed my vision and brought the print to life.

If you appreciate and have learned from the example above, there are plenty more where that came from. I have been training photographers online for over seven years on my educational web site, the Ice Society. A new chapter is released every month with countless hours of wedding, portrait, fashion and boudoir shoots, tutorials, critiques and much more. There are a minimum of three “before and after” examples as pictured above featured on the Ice Society every month. As of June 2015 there are are a total of 90 chapters! So there are over 270 examples waiting for you.

A one year subscription usually costs $299 but I am happy to give you 50% off to celebrate the rebirth of my blog!

Click here to join for 50% off. Promo Code: blog150



18 thoughts on “One of my favorite images of recent times…

  1. Beautiful image!!!

    I’ve always wondered about the judging part – do the judges see the studio/photographer’s name when judging any particular image or is it a “blind judging”?

  2. Love your creativity! I would have never even thought to do something like this. Just one of the few things that separate the good from the great. BTW, love the behind the scenes shot!

  3. Esta foto, como tantas tuyas, reúne todas las cualidades de le expresión. Desde hace algunos meses te sigo en internet, por la web. blog y Facebook. He de decir que tu trabajo es admirable y tu visión de la fotografía de boda está en lo mas alto de la perfecta creatividad. Felicitaciones amigo!!

  4. Actually, Hockney is no longer Los Angeles based.’ He moved back to the UK, and his nvaite Yorkshire, some years ago, partly in protest at what he saw as draconian anti-smoking laws. He currently has a major exhibition of new work (Yorkshire landscapes) at the Royal Academy, London.

  5. You did a great job Dylan! If you can make someone who doesn’t even know this coulpe tear up and feel the joy and excitement of their day, then I can only imagine how you have made them feel!

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