The Ice Society turns 100!

I want to wish myself and the Ice Society (my photography training web site) a happy 100th chapter birthday!!! No one said you can’t wish yourself a happy birthday! I started this site over 8 years ago and have released a new chapter of information every month for 100 months!

People have told me that it’s like assisting me on every shoot. You’ll watch me shoot weddings, portraits, boudoir and fashion. You’ll learn lighting, posing, communication skills, business and marketing tips and much more. It’s the real world street smart of what you need to know to be a success in the industry.

To celebrate over 100 chapters of the Ice Society, we are introducing an all new permanent price of $149 (Usually $299 – Save $150). You will access all past chapters for free and the next 12 with your membership!

I want to thank Ice Society members for all your support over the years! I appreciate you indulging my passion for teaching and bringing out the best in people!

Ice Society Photography Training by Jerry Ghionis


5 thoughts on “The Ice Society turns 100!

  1. Que maravilha descobrir na internet pessoa tão capacidada como o Senhor. Aprendi a gosta do seu trabalho e tento trazer pra meus simples e humilde casamento aqui no interior do Ceará Barsil.Vivo da fotografia, com dificuldade pois moro num onterior carente. Até pra comprar um equipamento se torna dificil. Quero dizer q com o q tenho tento imitalo. Parabéns Vc

  2. I’m just wondering you’re hiring. I’m very interested in working within Ice Society. I haven’t had an opportunity to indulge in your teachings, but someday I hope to call you Sifu.

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23 thoughts on “2015 Highlights of the Ice Society

  1. I have always learnt something every time I watch a video of yours and your educational site has always given me inspiration. Congrats on the new awards and inspiring the industry Jerry

  2. Thanks for giving so much of your time to helping others in photography education. The Icelight will be my next purchase! (Maybe two… with the barn doors, who knows) 🙂

  3. Nice Jerry. It is wonderfully done. I have been on different wedding photography site. None of these have deployed such a technique of developing video-graphic presentation of works. Thanks buddy for an inspirational and warm presentation of your work. Hope it inspires a lot to develop creative ideas like you. With cheers 🙂 Ivan.

  4. Hi Sir.
    I wanted know about ice light and i wanted buy ice light where and which is the best and also one sugggestion about focusing in lens f2.8 mm lens if the couple standing where should i focus point sir for that focus what do you call for that ?

  5. Excellent Work…….It was eye opening experiences. First time to watch your full video and learnt a lot. I loved your lecture on B&H, but watching your video had gave me more real life situation experiences. Looking forward to seeing more of your videos. Thank you, Thank you, Thank you very much.

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One of my favorite images of recent times…

Yes, I’m trying to revitalize my blog. Check back in from time to time. I’d love to share some inspiration with you!

I’m so excited to share one of my favorite images of recent times. In an industry where most artistry is achieved after the photo has been taken there is nothing I love more than a photo that is simple but striking and achieved in-camera. I certainly use Photoshop to enhance my images but I prefer what I call “invisible” Photoshop. As in, what was done in post production is not evident. In this way the result is far more timeless and void of distracting elements that will almost certainly date. This photo, however, was created in-camera.

The bride, Sara, pictured below is a photographer and there is always that little added pressure that you are photographing someone with a more sophisticated palette.

I walked past the bride’s house and noticed a simple reflection of the white overcast sky against a silhouette of the groom who was walking next to me. I noticed that I could see through the silhouette of the groom and into the house. I thought, “How cool would it be to have the bride’s face montaged and merged into the groom’s face!” It would appear like an in-camera composite. It would be a perfect metaphor of when two people become one.

I asked the groom to stand in front of the window as I squatted down to see if I could get his clean silhouette against the overcast sky. The trees behind us were in my frame but I wanted to remove the distraction. Once you remove context from a shot, you enhance the mystery.

The groom needed to be higher off the ground so we found a little step ladder for the groom to stand on. All I needed to do was direct the bride who was inside the house and position her within the groom’s profile.

Here is a behind the scenes shot…

BTS shot reflection silhouette
Without a beautiful expression from the bride, the result would simply be a clever shot but I needed something more. I asked the bride to “say I love you” to the groom with her eyes. Her expression was perfect. You clearly see the love and respect that Sara has for Steve. Here is the result…

wedding silhouette reflection award winning

Nikon D4s
70-200mm VRII Lens shot at 195mm
1/320 sec
320 ISO

I love the way the shoulder of the groom could be mistaken for the bride’s shoulder. The groom’s hair could almost be mistaken for the bride’s hair. She is perfectly placed within the groom’s profile to complete the metaphor of when two souls become one.

I’m proud to say that this image came in first place in the Bride and Groom together category at the 2015 WPPI competition  beating over 350 images. As you may or may not know, Melissa and I took over as competition directors of the WPPI Print, Album and Filmmaking competition in 2014. A significant change we made was to disallow composites in the wedding and portrait divisions. Composites are certainly allowed and celebrated but must be entered in other divisions. So when the judges scored this print, there was no doubt that this was achieved in-camera. It certainly helped the judges to understand the degree of difficulty and vision required to achieve this image. A special thanks goes to the one and only Rocco Ancora from Capture to Print who completed my vision and brought the print to life.

If you appreciate and have learned from the example above, there are plenty more where that came from. I have been training photographers online for over seven years on my educational web site, the Ice Society. A new chapter is released every month with countless hours of wedding, portrait, fashion and boudoir shoots, tutorials, critiques and much more. There are a minimum of three “before and after” examples as pictured above featured on the Ice Society every month. As of June 2015 there are are a total of 90 chapters! So there are over 270 examples waiting for you.

A one year subscription usually costs $299 but I am happy to give you 50% off to celebrate the rebirth of my blog!

Click here to join for 50% off. Promo Code: blog150



19 thoughts on “One of my favorite images of recent times…

  1. Beautiful image!!!

    I’ve always wondered about the judging part – do the judges see the studio/photographer’s name when judging any particular image or is it a “blind judging”?

  2. Love your creativity! I would have never even thought to do something like this. Just one of the few things that separate the good from the great. BTW, love the behind the scenes shot!

  3. Esta foto, como tantas tuyas, reúne todas las cualidades de le expresión. Desde hace algunos meses te sigo en internet, por la web. blog y Facebook. He de decir que tu trabajo es admirable y tu visión de la fotografía de boda está en lo mas alto de la perfecta creatividad. Felicitaciones amigo!!

  4. Actually, Hockney is no longer Los Angeles based.’ He moved back to the UK, and his nvaite Yorkshire, some years ago, partly in protest at what he saw as draconian anti-smoking laws. He currently has a major exhibition of new work (Yorkshire landscapes) at the Royal Academy, London.

  5. You did a great job Dylan! If you can make someone who doesn’t even know this coulpe tear up and feel the joy and excitement of their day, then I can only imagine how you have made them feel!

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4 thoughts on “How to Wow 33 city North American Tour Sep/Oct 2014

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My WPPI 2014 Experience

Just wanted to give you an update about my 2014 WPPI experience this year and share my joy — especially with my family in Australia who often wonder what Melissa and I have been up to. As the new directors of the WPPI competition, Melissa Ghionis and I along with the WPPI team, have spent months preparing for the competition and we were excited to see our efforts come to life as we prepared our judges, chairmen and print handlers for the weekend’s competition. Saturday morning arrived and we were so proud to see the competition being run like a well oiled machine. There was a 27% increase in entries this year. Thanks to Jason Groupp, Lauren Wendle and the genius behind the software, Brad Kuhns, we saw everyone embrace the changes. As good as it was, we already know how to make it even better. By the time our competition commitments finished it was time for my “What Would Jerry do?” presentation on Saturday night. Thanks to our very own DJ, Chris Saraiva, Nikon and Westcott the night was a huge success with people dancing, learning and having fun for a perfect energetic start to a great convention. I chose people from the audience and photographed them while was I tethered to the projector so everyone could see every click of my camera. There was standing room only and the energy was electric.

Day 2 of judging was even smoother than Saturday. The crowds in the rooms were bigger as we finished judging all the categories. The last major award was decided by 9pm as Melissa and I finished the first phase of our experience.

Thanks to our amazing team including: Nelly Arruda, Chris Saraiva, Ryan Schembri, Rocco Ancora, Tanya Wilson, Tabitha and Miguel Clarke, Henry Aarvold, Marco and Liz Henry, Lisa and Devon, our Ice Light and Picpockets: World’s Best Photographs booths were set up in no time. The Ice Light was a favorite among attendees as was the Ice Pack which was showcased and sold at the show for the very first time.

I was all set to present my brand new platform program on Tuesday morning. 45 minutes before I was set to present, my Keynote crashed and deleted itself from my computer. A disaster for any presenter. Luckily I backed it up, restored it, jumped in the shower and arrived to a full house. I apologized for being a few minutes late and began my presentation. A day earlier at the tradeshow, a deaf man came up to me and talked to me through his interpreter. He thanked me for creating Picpockets for the iphone as he now can show his clients what he wants them to do and how to pose for him. He said it has changed his life and now is looking forward to a fruitful career despite his hearing impairment. It was a true highlight of the convention for me. I invited him to my platform class on Tuesday morning and welcomed his interpreters on stage so he could not only understand my presentation on Cropping, Composition and Creativity but see the images on screen and see and feel my energy. Let’s just say that I had a ball with the interpreter and found out to communicate some colorful words. I ended my presentation by showing a unique album I produced. The album received the highest score for the single photographer album category but ended up coming 3rd overall. By the end of the album slideshow, the audience erupted in applause and gave me a standing ovation. I had to hold back my tears. I have received standing ovations before when I end with some powerful words but never for simply sharing my work.

At the end of the tradeshow, Melissa and I filled in for Anie Zanazanian (who couldn’t make it) to present a master class on marketing.

By the end of day 2 of the trade show I proudly spoke at the Nikon booth a couple of times and Westcott as well.

We woke up early for Melissa’s master class in the morning on “Fearless Sales.” She presented an incredible program and made a difference to everyone in that room. She looked incredible too btw!

As the last day of the trade show was drawing near, I was putting the finishing touches to the awards night script as I was co-hosting it with none other than one of my best friends, Roberto Valenzuela.

After 2 months of dieting, I lost 10 kilos/22 pounds to fit into my wedding jacket for the awards night. One of the highlights of the night was to see Melissa also in her wedding dress. Wow, she looked even more beautiful than the day she wore it!

We finally started the awards night and Roberto and I had a ball as our natural chemistry as best friends was obvious and we presented people with their trophies. Many of my friends won awards that night including countless Australians! I was proud to win second place (behind Ryan Schembri) in the inaugural In Camera Artistry category. Even before the winners were announced the crowd erupted in applause in their support of a category that celebrates in camera craft.

Overall I received second place in the In Camera Artistry category, 3rd place in Wedding – Single photographer Album category, 12 silver awards, 5 silver distinction awards and 3 gold awards.

Another memorable moment was when I was presented with my Grandmaster of WPPI trophy by Melissa. There was a standing ovation for over a minute and it is a minute that I will remember for the rest of my life. The love and respect that I received from the audience was powerful. I asked members of the audience to stand if I had hugged them during the convention. Over half the audience stood up! In my speech I thanked Melissa and our relationship for being my true success. I went on to acknowledge the negativity and hate in our industry and how we all have a choice. “I choose to remain positive and I choose to love,” I said. Some of the last words I uttered on stage was “WPPI is back!” It truly is. If you missed the experience I sincerely hope to see you next year. To Jason Group, Lauren Wendle, Jacqueline Tobin, Moneer, Jessica, Jodi, Brad, Hillary and the entire WPPI staff…to your and our success! A huge thanks to my team (mentioned above) for your commitment and execution. Your friendship means the world to Melissa and I.

It was a pleasure to meet people for the very first time and to cultivate relationships for those we have met before.

Easily the most tiring but best week of our life. xxoo


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