Ice Light 2 Commercial – Ballet & Ice Light Baby

I am proud to release yet another brand new Ice Light commercial! Since the release of the first Ice Light commercial a couple of years ago (see below) I wanted to produce another creative offering. I didn’t want it to be a glorified infomercial but a creative way of showcasing the power and quality of the Ice Light. I had a vision of a dancer performing their routine whilst illuminating themselves with the Ice Light. There is nothing more graceful that a ballet dancer so I simply created a story around a dancer who rehearses their routine and then discovers and rehearses with the Ice Light. I don’t want to spoil it too much, so watch it for yourself. Don’t forget, the Ice Light 2 is on sale for a limited time. Save $50 and get 3 accessories for free (car charger, tungsten gel and a dual connector – value $120). US customers, buy your Ice Light here. Customers outside the US, please support your local Ice Light dealer.

And now…for something completely different, I want to share a video with you from an incredibly talented photographer, Daniel Martinez. He is also a rapper and I can’t believe how effortlessly he wrote this song with music from Triple Scoop Music. The video really sets the standard in how you can promote a cool (pun intended) product for a new generation. Love the Vanilla Ice and Queen references. Press play!!!


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Ice Light 2 commercial

I am proud to release a brand new Ice Light commercial! We had so much fun producing it! Win up to $2000 of Westcott products! To celebrate the release of the Ice Light 2, we are running a competition to create your very own Ice Light 2 commercial. Deadline is November 27, 2015. Click here for all the details and how to enter.

Don’t forget, the Ice Light 2 is on sale. Save $50 and get 3 accessories for free (car charger, tungsten gel and a dual connector – value $120). US customers can buy it here. Click here to find your closest international dealer.

Here is the original Ice Light commercial:


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The Omega Reflector: The world’s first 10-in-1 shoot through reflector!

I am so excited to announce the release of a new invention of mine! Since the release of the Ice Light over a couple of years ago, my juices have been flowing to solve common problems when it comes to lighting for photographers.

I am proud to announce the world’s first 10 in 1 “shoot through” reflector, the Omega Reflector! The Omega Reflector combines the effect of a traditional reflector with the luxury of a beauty dish and a ring flash, offering the ultimate lighting control for gorgeous beauty lighting!

Using just one light source, you can produce a main light and a back/hair light and create gorgeous beauty lighting quickly and easily. Manufactured by Westcott, it’s unique design creates incredible catch lights that make eyes pop! Suction cups are included for quick mounting to glass and a durable travel case with a shoulder strap for effortless travel and portability.

We are doing a pre-sale for a reduced price of only $99 (Normal price $119.90) It will be delivered  in 8+ weeks. We will not charge your credit card until we ship your oder. BTW You will not get the Omega quicker any else in the world as we have the first limited stock. As inventory becomes available, other dealers will have stock in the upcoming weeks/months.

For more information, examples and to purchase, visit


Shoot through reflector

In the following video Jerry explains how to use the Omega and shows some examples of it in use including some RAW straight out of camera images to understand the power of the Omega.


28 thoughts on “The Omega Reflector: The world’s first 10-in-1 shoot through reflector!

  1. Jerry ,i would like to say that im a big fan of yours in greece as a photographer ,i have watched with admiration all your seminars ,and i would like to ask you cause i also yous nikon d3 and d800 dslr ,,i have noticed that you use allot of 70-200 vr2 lens ,,,what are your other lenses that you work ,,,,-eg (85mm 1.4 for portraits )-(14-24 mm 2.8 for wide angle shots ) mainly for wedding photography ,,the reason im asking this is that im amazed and dazzled with the great photos you take ,,,,,,in greece we dont have the opportunity of taking great wedding picture due to the lack of the prices here cause of the oikonomy crises ,,thanks for helping me allot in my work ,,,and i do hope to here fro you soon ,,,,

  2. Hi Jerry, please bare with me as you currently in the process of changing my life. I am in a unique place, I receive 100% of my income from photography, graphic design. I have found a niche market with my home town that has allowed me to make hundreds of thousands of dollars over the last 20 years. I am an expert in my niche, and i the lions share of the work. HERE IS MY PROBLEM. As i look back, I realized that i have sold my soul to an niche industry of mediocracy. I may have even sacrificed millions for the easy Hundreds of thousands. The photos I take get published for advertising all the time, I have a ton of returning clients because i produce profitable images for them. I can do this with my eyes closed and for years i never pursued getting better because i was getting paid. I ALSO NEW MY VALUE. Because of this, I knew that I was in an industry where they didn’t have or want to produce budgets for “the good stuff”. So I mastered giving them blah work. Now at 42 I have had an epiphany. 20 years ago, i was too naive to know what to do. 20 years from now I may be too weak to do it, therefore, NOW IS THE TIME. I have since started caring about photography again with the zeal of wanting a great photo. Searching youtube, found TONS of stuff I already do with my Eyes Closed. THEN I FOUND YOU…. I watched your 2 hour B&H light seminar. The first hour, I was with you and already felt the same way as you 90%. Then the second hour BLEW ME AWAY. I actually had just shot a model that same day earlier and love the photos. I then went back after your “enlightening conversaion” and realized I was so close, but not there, And I DIDNT KNOW, WHAT I DIDNT KNOW. I feel like Im 2o again, I have started keeping my camera on me all the time, not just at my studio. I plan to impregnate your world and be born to it thru your inspiration. I just wrote all of this to say “thank you” in advance. I hope these words find you. I will follow and soon purchase some of the benefits that you sell. F. Alan, Detroit, MI USA A professional Amateur…

  3. I must say that not having to setup a light stand that gets knocked over every wedding would be great!! I don’t always have a second shooter either. So, it’s a pain in the butt to keep the stands out of the way so they don’t get destroyed.

  4. I’ve making and using these since the mid ’80s. They are great tools. I have them in white, shiny & flat gold, shiny & flat silver, yellow, etc. Basic lighting theory.

  5. Gee i hope i made sense then what i meant about the flap was if you want silver facing model pull the flap through to the gold side and vise versa

  6. This sounds really good for making some portraits during weddings. Because I have often problems in difficult light situations regarding direct sun or sun from different positions and I do not like to use the flash all the time. This reflector could help me in the future 😉 Great idea 😉

  7. Just ordered mine sounds amazing .we have such harsh lighting in the Whitsunday’s Queensland will be great for this

  8. Hi Jerry Sue Considine from the Whitsunday ‘s Australia I did a workshop many years ago in Brisbane ..I just was wondering what happened to my reflector I ordered it on the 17th May2105 and paid with paypal to be honest I forgot all about it until I was going through my invoices from Paypal I paid Anthropics Technology Ltd is that your company ..I paid $49.95 US for it Can you please let me know what I have to do to get my product ..My Address is 40 Chapman Street Proserpine 4800 Queensland Australia ..I have printed out all the details about the unit and I feel it will be great ..Many Thanks Sue

  9. Can I simply just say what a comfort to uncover someone that genuinely knows what
    they’re talking about on the net. You definitely realize how to bring an issue to light and make it important.

    More and more people should read this and understand this side of the story.
    I can’t believe you are not more popular given that you
    most certainly possess the gift.

  10. A softbox is what is rrrfeeed to as a light diffuser. You have a softbox in your house and probably don’t even know it. If your curtains are open on the window and the sun is shining in, you see very distinct shadows cast by anything in that light. If you pull the sheers closed, the light is diffused and the subject that was sitting in very harsh light is now more evenly lit by a softer light .A different type of softbox that I used in this photo is made to go over the strobe lights, and turns that small 3 wide light bulb into a diffused light panel that is 3 4 feet.The reason I used it was to give the smoke a little more of a chance of being seen, since the light would be coming from a very wide angle.

  11. such a awesome poohts, i love it, i like very much these types of childs poohts, i like your way of photography and sense of photography. well done. good job

  12. your post is an excellent elaxpme of why i keep coming back to read your excellent quality content that is forever updated. nice post and thanks for sharing. regards.

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The Ice Light Short Film (Including behind the scenes footage)

My primary goal with this commercial was, of course, to create a piece that would show the Ice Light itself and the quality of light it produces. But I didn’t want it to be a dry, boring infomercial. Instead, I wanted to create a short film that included a distinct storyline with humorous elements in it, similar to what you would see in a Super Bowl commercial. I wanted to take the viewer on a cinematic journey and so I also needed the production value to be epic. It took a full year of conceptualizing then meticulously storyboarding every single scene. I hired one of Australia’s leading filmmakers, Abraham Joffe and his incredible team from Untitled Film Works to film and edit the commercial in my hometown of Melbourne, Australia. After feeling like I ran a marathon over two long days (shooting into the early morning each day), all of the footage was finally captured. I can honestly say that producing, directing and being featured in the film was one of the most stimulating and creative things I have done so far in my career. It was an incredible experience. I really hope you enjoy it as much as my team and I did creating it! A huge thanks to the whole cast and crew for your hard work, dedication and commitment to excellence. Abraham, I am in awe of what you do. Thanks for convincing me to hire the chopper. I have never run so much in my life! A special thanks to my mom for stealing the show at the end! You’ll see…

So here is the behind the scenes video of the Ice Light commercial from the incredible team at Untitled Film Works. Enjoy!

Producer and Director – Jerry Ghionis
Director of Photography – Abraham Joffe
Editer – Hayley Yeoh
Camera Assistants – Wissam Abdallah, Turei Cooze
Aerial – Toby De Jong
Story – Jerry Ghionis
Production – Untitled Film Works
Hair and Make Up Artist – Saphire Gaskas
Music courtesy of Triple Scoop Music
“The Call” by Will Thomas
“A Call to Battle” by Bobby Cole
Filmed in Melbourne, Australia
Copyright 2013 All rights reserved

Photographer – Jerry Ghionis
Photographer’s Assistant – Melissa Ghionis
Model – Mary Vitinaros
Sexy Couple – Sarah Valmai and Tyson Collins
Mother – Myrian Di Chiara
Daughter – Tayla Di Chiara
Son – Braeden Di Chiara
Old Lady – Frosso Ghionis (Jerry’s Mother)

Ice Light photo
Ice Light photo


2 thoughts on “The Ice Light Short Film (Including behind the scenes footage)

  1. Hi Sue,I agree with the above comment about the lagrer ladies. Even many young girls have the problem areas around the hips and tummies and I want to make them look sensational too but hit a mental block with the posing as all the poses on the cards seem to be most flattering to the slimmer ladies.Off to check out the video now as liquify is my best friend at the moment. Waiting patiently for your next Melb workshop Sue!! LOVING shooting women and boudoir just LOVING it. Blogsite will be up before the weeks end. I have a long way to go and lots to learn but with your help and inspiration I’ll get there. xx

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2 thoughts on “The Ice Light

  1. Sarah Kaglik – I have shared on faboeock and liked your page. What beautiful work i just love the pics ..can i get more info from you for possible family sesssion as well as a boudoir, ive lost 20 lbs and personal training so i can lose another 15 ..almost there and would love to take a beautiful classy pic of the NEW ME in the upcoming months ..;-)

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