My primary goal with this commercial was, of course, to create a piece that would show the Ice Light itself and the quality of light it produces. But I didn’t want it to be a dry, boring infomercial. Instead, I wanted to create a short film that included a distinct storyline with humorous elements in it, similar to what you would see in a Super Bowl commercial. I wanted to take the viewer on a cinematic journey and so I also needed the production value to be epic. It took a full year of conceptualizing then meticulously storyboarding every single scene. I hired one of Australia’s leading filmmakers, Abraham Joffe and his incredible team from Untitled Film Works to film and edit the commercial in my hometown of Melbourne, Australia. After feeling like I ran a marathon over two long days (shooting into the early morning each day), all of the footage was finally captured. I can honestly say that producing, directing and being featured in the film was one of the most stimulating and creative things I have done so far in my career. It was an incredible experience. I really hope you enjoy it as much as my team and I did creating it! A huge thanks to the whole cast and crew for your hard work, dedication and commitment to excellence. Abraham, I am in awe of what you do. Thanks for convincing me to hire the chopper. I have never run so much in my life! A special thanks to my mom for stealing the show at the end! You’ll see…
So here is the behind the scenes video of the Ice Light commercial from the incredible team at Untitled Film Works. Enjoy!
Producer and Director – Jerry Ghionis
Director of Photography – Abraham Joffe
Editer – Hayley Yeoh
Camera Assistants – Wissam Abdallah, Turei Cooze
Aerial – Toby De Jong
Story – Jerry Ghionis
Production – Untitled Film Works
Hair and Make Up Artist – Saphire Gaskas
Music courtesy of Triple Scoop Music
“The Call” by Will Thomas
“A Call to Battle” by Bobby Cole
Filmed in Melbourne, Australia
Copyright 2013 All rights reserved
Photographer – Jerry Ghionis
Photographer’s Assistant – Melissa Ghionis
Model – Mary Vitinaros
Sexy Couple – Sarah Valmai and Tyson Collins
Mother – Myrian Di Chiara
Daughter – Tayla Di Chiara
Son – Braeden Di Chiara
Old Lady – Frosso Ghionis (Jerry’s Mother)
I am proud to announce that I was chosen to be among 16 Nikon USA Ambassadors and only one of two people chosen who specialize in photographing weddings. The other wedding photographer, my great friend and the man who I call the “Bruce Springsteen” of the wedding industry is none other than Cliff Mautner. I have huge respect for Cliff and his work. The other 14 photographers come from a variety of genres and I am so honored to be even mentioned in the same breath as these world class photographers, let alone be an ambassador for one of the largest and most respected brands in the world!
One of my first cameras was the Nikon FM2. It was a fully manual camera, a genuine workhorse which I still own today. My first digital camera was the Kodak DCS 760, which was modelled after the Nikon F5. It cost me over $18,000! I even considered myself lucky at the time because it cost over $40,000 the year before. I then bought the Nikon D100, which was a better camera and a fraction of the price. I switched to a different camera system and moved back to black with Nikon’s release of the D3s a few years ago. Read the story here. I’ve always found the ergonomics better with Nikon. It always felt like an extension of my hand and eye. The speed and accuracy of focus is superior and most of all the performance at high ISOs is better than anything else on the market. Now that I am using the Nikon D4, I can’t even imagine how much better a camera can get but I am looking forward to a bright future with Nikon.
I have always felt passionate about photography and consider it a responsibility to inspire, challenge and educate the new generation of photographers. Now, as an ambassador of Nikon USA, my commitment is even stronger to influence the industry in a positive way, to embrace new technologies while staying true to the craft.
A huge thanks to Mike Corrado and the entire Nikon team for their support and for this incredible opportunity.
Here is official press release:
Nikon Ambassadors are some of the most talented and influential visual artists working in the business today. These gifted, spirited storytellers go above and beyond most, and are admired for their passion, energy and commitment to their craft. Their investment in, and trust, of the Nikon brand are cornerstones to their image making abilities.
As a loyal Nikon partner, Nikon Ambassadors’ commitment and contributions to the photographic industry throughout their careers have influenced and inspired photographers around the world; while their desire to educate and empower other image makers around them has become a part of their daily business. From workshops to trade show platforms, online learning and social media; Nikon Ambassadors represent the most versatile and ambitious photographers today. These visual artists are respected around the globe for their vision and accomplishments.
The dedication to advancing the art of visual storytelling while embracing and mastering the latest technologies and trends in the field are paramount to these photographers being selected as Nikon Ambassadors.
As the top visual storytellers of this era, their advanced techniques, unprecedented creativity and tenacious approach to imaging solutions is demonstrated assignment after assignment, each and every time they pick up a Nikon camera. Meet all the Nikon USA Ambassadors.
For those of you don’t know, the Ice Society is a subscription-based photography educational website dedicated to empowering fellow professionals and enthusiasts to take their photography and business to new heights. A new chapter is added every month with all new material. You can access all past, present and future chapters for twelve full months for the all new price of $299 per year. Save $65. We are happy to announce that we now offer a $30 monthly payment option for a commitment for 12 months. As of January 2013 there are 61 chapters.
If you would like to explore the Ice Society before signing up for a full membership, you can now enjoy chapter 61 for FREE! Once you’ve had a taste of what the Ice Society offers, become a full member and enjoy all of the benefits of a full membership.