The Ice Society turns 100!

I want to wish myself and the Ice Society (my photography training web site) a happy 100th chapter birthday!!! No one said you can’t wish yourself a happy birthday! I started this site over 8 years ago and have released a new chapter of information every month for 100 months!

People have told me that it’s like assisting me on every shoot. You’ll watch me shoot weddings, portraits, boudoir and fashion. You’ll learn lighting, posing, communication skills, business and marketing tips and much more. It’s the real world street smart of what you need to know to be a success in the industry.

To celebrate over 100 chapters of the Ice Society, we are introducing an all new permanent price of $149 (Usually $299 – Save $150). You will access all past chapters for free and the next 12 with your membership!

I want to thank Ice Society members for all your support over the years! I appreciate you indulging my passion for teaching and bringing out the best in people!

Ice Society Photography Training by Jerry Ghionis


5 thoughts on “The Ice Society turns 100!

  1. Que maravilha descobrir na internet pessoa tão capacidada como o Senhor. Aprendi a gosta do seu trabalho e tento trazer pra meus simples e humilde casamento aqui no interior do Ceará Barsil.Vivo da fotografia, com dificuldade pois moro num onterior carente. Até pra comprar um equipamento se torna dificil. Quero dizer q com o q tenho tento imitalo. Parabéns Vc

  2. I’m just wondering you’re hiring. I’m very interested in working within Ice Society. I haven’t had an opportunity to indulge in your teachings, but someday I hope to call you Sifu.

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Ice Light 2 commercial

I am proud to release a brand new Ice Light commercial! We had so much fun producing it! Win up to $2000 of Westcott products! To celebrate the release of the Ice Light 2, we are running a competition to create your very own Ice Light 2 commercial. Deadline is November 27, 2015. Click here for all the details and how to enter.

Don’t forget, the Ice Light 2 is on sale. Save $50 and get 3 accessories for free (car charger, tungsten gel and a dual connector – value $120). US customers can buy it here. Click here to find your closest international dealer.

Here is the original Ice Light commercial:


4 thoughts on “Ice Light 2 commercial

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So proud to win the 2015 AIPP Australian Album of the Year!

I am so excited to announce that I won the AIPP (Australian Institute of Professional Photography) Album of the Year with the wedding album I designed from Erin and Jeremy’s wedding. It first scored a Gold Distinction award with a score of 95 and two of the judges even gave it a score of 99! After winning the award for the first time in 2006 and coming runner up 6 times, it’s great to win it again in my home country.

As a strong believer and advocate for albums, I wanted to create an album that had never been attempted before. I visited the headquarters of GraphiStudio, my album manufacturer, in Italy in 2014 and was staggered by the choices and options for creating an album. When I was given a tour of the factory, I noticed a photograph printed on a throwaway piece of leather – it was something they were testing for their album covers. I asked if I could keep the sample knowing that I could use this concept in some way for a future album. Later in the year I called the US and Canadian Director of GraphiStudio, Maureen Neises and within minutes I was also speaking to the Italian marketing director, Dario Righetto and the actual CEO of GraphiStudio, Tullio Tramontina. I asked if they could produce a custom 16×16 inch album with a clear acrylic front cover, a custom weathered wooden spine and back cover, custom bronze hinging and if every page could be completely made of printed leather. The answer was a resounding yes (although they didn’t know how they could do it yet!)

I then needed to think of the perfect wedding to feature in the album. Erin and Jeremy were married in November 2014 at Melbourne’s historic Montsalvat. It was an old artist colony, which could be mistaken for a 14th century Scottish castle. Printing photographs on leather was already a creative risk so I thought I would produce the images in sepia to complement the romantic old school charm of the album. I will never forget the moment I saw the album for the first time. It wasn’t just an album…it was an experience. The theatre of turning 16”x16” champagne-colored, sepia printed leather pages was intoxicating. In a world where most people experience their photos with a swipe of a finger, the tactile nature of touching, smelling, and turning the leather pages as I witnessed a beautiful story unfold was breathtaking.

A huge thanks to the AIPP whom without I wouldn’t be where I am today. Thanks to the sponsors, judges, print handlers and all the AIPP staff for your tireless work. Thank you Erin and Jeremy for trusting me to photograph your beautiful wedding. You are gorgeous inside and out! A huge thanks to one my best friends Rocco Ancora from Capture to Print for your brilliant work on the images and to the Graphistudio team for being crazy, bold and skilled enough to produce an exquisite groundbreaking album.

Here are a few examples of the leather album…

Here are a handful of photographs from Erin and Jerermy’s Wedding…









We are living in the first digital generation where most people don’t print their photographs. It’s truly sad. History will have no record of this generation and future generations without printed photographs. Most people over the age of 12 living in a first world country own a cell phone which has a camera so everyone believes they’re a photographer. If everyone owned a microphone it wouldn’t mean that everyone could sing. I strongly recommend couples to hire an experienced professional to photograph their wedding and insist on a wedding album. Wedding photography is the only thing that appreciates in value after the wedding with every day and every death. Long after the flowers have died and the dress that is worn once and long after the last dance on the dance floor, the only thing will remain is your wedding photography. Digital images on a hard drive that will inevitably fail are not real until they’re printed. Your wedding album is part of your history and legacy. It is truly priceless!


16 thoughts on “So proud to win the 2015 AIPP Australian Album of the Year!

  1. Congratulations! I loved your work and the leather album! You captured love and joy, serenity, peace and many other feelings that were in the air.

  2. Wow. I’m a vegetarian and love animals (aka not a leather gal)…but even I have to admit this album looks fantastic! Your genius ways strike again. I also love how warm your b&w images are without being sepia. Gorgeous.

  3. I totally agree with you Jerry. Wedding photos are priceless, but mean nothing if they sit on a USB forever. We have to educate our clients on how important it is to have a printed album. Congratulation on such amazing work. You truly are a talented man. I wish I had even a little of what you have in terms of talent. Thank you for sharing your knowledge.

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Announcing my new book “Darling!”

So excited and proud to announce the release of my second printed book “Darling!” It features my favorite wedding, portrait, fashion and boudoir work over my 22 year career and set against a backdrop of my philosophy on life, love and photography. Every photo includes meta data and the forward was written by Roberto Valenzuela and the afterword was written by David Anthony Williams. It has contributions by Tamara Lackey, Beverlee Barthel, Jesh de Rox, Tony Hewitt, Rebecca Brooks and Sandy Puc-Quiroz. This is the cover (front and back). If you want to see a behind the scenes video of how the cover was created, want more information and to purchase click here.

Jerry Ghionis Darling Book Cover


1 thought on “Announcing my new book “Darling!”

  1. This is a fantastic book. I read half of it at home and half of it on an airplane to Paris. Jerry is so good with his camera ( a Nikon Ds although an IPhone will do), it brought tears to my eyes.

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The Omega Reflector: The world’s first 10-in-1 shoot through reflector!

I am so excited to announce the release of a new invention of mine! Since the release of the Ice Light over a couple of years ago, my juices have been flowing to solve common problems when it comes to lighting for photographers.

I am proud to announce the world’s first 10 in 1 “shoot through” reflector, the Omega Reflector! The Omega Reflector combines the effect of a traditional reflector with the luxury of a beauty dish and a ring flash, offering the ultimate lighting control for gorgeous beauty lighting!

Using just one light source, you can produce a main light and a back/hair light and create gorgeous beauty lighting quickly and easily. Manufactured by Westcott, it’s unique design creates incredible catch lights that make eyes pop! Suction cups are included for quick mounting to glass and a durable travel case with a shoulder strap for effortless travel and portability.

We are doing a pre-sale for a reduced price of only $99 (Normal price $119.90) It will be delivered  in 8+ weeks. We will not charge your credit card until we ship your oder. BTW You will not get the Omega quicker any else in the world as we have the first limited stock. As inventory becomes available, other dealers will have stock in the upcoming weeks/months.

For more information, examples and to purchase, visit


Shoot through reflector

In the following video Jerry explains how to use the Omega and shows some examples of it in use including some RAW straight out of camera images to understand the power of the Omega.


28 thoughts on “The Omega Reflector: The world’s first 10-in-1 shoot through reflector!

  1. Jerry ,i would like to say that im a big fan of yours in greece as a photographer ,i have watched with admiration all your seminars ,and i would like to ask you cause i also yous nikon d3 and d800 dslr ,,i have noticed that you use allot of 70-200 vr2 lens ,,,what are your other lenses that you work ,,,,-eg (85mm 1.4 for portraits )-(14-24 mm 2.8 for wide angle shots ) mainly for wedding photography ,,the reason im asking this is that im amazed and dazzled with the great photos you take ,,,,,,in greece we dont have the opportunity of taking great wedding picture due to the lack of the prices here cause of the oikonomy crises ,,thanks for helping me allot in my work ,,,and i do hope to here fro you soon ,,,,

  2. Hi Jerry, please bare with me as you currently in the process of changing my life. I am in a unique place, I receive 100% of my income from photography, graphic design. I have found a niche market with my home town that has allowed me to make hundreds of thousands of dollars over the last 20 years. I am an expert in my niche, and i the lions share of the work. HERE IS MY PROBLEM. As i look back, I realized that i have sold my soul to an niche industry of mediocracy. I may have even sacrificed millions for the easy Hundreds of thousands. The photos I take get published for advertising all the time, I have a ton of returning clients because i produce profitable images for them. I can do this with my eyes closed and for years i never pursued getting better because i was getting paid. I ALSO NEW MY VALUE. Because of this, I knew that I was in an industry where they didn’t have or want to produce budgets for “the good stuff”. So I mastered giving them blah work. Now at 42 I have had an epiphany. 20 years ago, i was too naive to know what to do. 20 years from now I may be too weak to do it, therefore, NOW IS THE TIME. I have since started caring about photography again with the zeal of wanting a great photo. Searching youtube, found TONS of stuff I already do with my Eyes Closed. THEN I FOUND YOU…. I watched your 2 hour B&H light seminar. The first hour, I was with you and already felt the same way as you 90%. Then the second hour BLEW ME AWAY. I actually had just shot a model that same day earlier and love the photos. I then went back after your “enlightening conversaion” and realized I was so close, but not there, And I DIDNT KNOW, WHAT I DIDNT KNOW. I feel like Im 2o again, I have started keeping my camera on me all the time, not just at my studio. I plan to impregnate your world and be born to it thru your inspiration. I just wrote all of this to say “thank you” in advance. I hope these words find you. I will follow and soon purchase some of the benefits that you sell. F. Alan, Detroit, MI USA A professional Amateur…

  3. I must say that not having to setup a light stand that gets knocked over every wedding would be great!! I don’t always have a second shooter either. So, it’s a pain in the butt to keep the stands out of the way so they don’t get destroyed.

  4. I’ve making and using these since the mid ’80s. They are great tools. I have them in white, shiny & flat gold, shiny & flat silver, yellow, etc. Basic lighting theory.

  5. Gee i hope i made sense then what i meant about the flap was if you want silver facing model pull the flap through to the gold side and vise versa

  6. This sounds really good for making some portraits during weddings. Because I have often problems in difficult light situations regarding direct sun or sun from different positions and I do not like to use the flash all the time. This reflector could help me in the future 😉 Great idea 😉

  7. Just ordered mine sounds amazing .we have such harsh lighting in the Whitsunday’s Queensland will be great for this

  8. Hi Jerry Sue Considine from the Whitsunday ‘s Australia I did a workshop many years ago in Brisbane ..I just was wondering what happened to my reflector I ordered it on the 17th May2105 and paid with paypal to be honest I forgot all about it until I was going through my invoices from Paypal I paid Anthropics Technology Ltd is that your company ..I paid $49.95 US for it Can you please let me know what I have to do to get my product ..My Address is 40 Chapman Street Proserpine 4800 Queensland Australia ..I have printed out all the details about the unit and I feel it will be great ..Many Thanks Sue

  9. Can I simply just say what a comfort to uncover someone that genuinely knows what
    they’re talking about on the net. You definitely realize how to bring an issue to light and make it important.

    More and more people should read this and understand this side of the story.
    I can’t believe you are not more popular given that you
    most certainly possess the gift.

  10. A softbox is what is rrrfeeed to as a light diffuser. You have a softbox in your house and probably don’t even know it. If your curtains are open on the window and the sun is shining in, you see very distinct shadows cast by anything in that light. If you pull the sheers closed, the light is diffused and the subject that was sitting in very harsh light is now more evenly lit by a softer light .A different type of softbox that I used in this photo is made to go over the strobe lights, and turns that small 3 wide light bulb into a diffused light panel that is 3 4 feet.The reason I used it was to give the smoke a little more of a chance of being seen, since the light would be coming from a very wide angle.

  11. such a awesome poohts, i love it, i like very much these types of childs poohts, i like your way of photography and sense of photography. well done. good job

  12. your post is an excellent elaxpme of why i keep coming back to read your excellent quality content that is forever updated. nice post and thanks for sharing. regards.

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